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WHY DE LA PAZ CREATIVE?
Because,
despite the
ever-expanding
array of media introduced
each day,
‘creativity’
still matters.
Ideas still build brands.
Art still delights
and engages.
Innovation will always add value.
Whether the work is digital, graphic or fine art in form, insights and inspiration still drive the best of it.
Simply put: "no, the ‘medium’ is not the message; the message is the ‘message’."
My focus has always been on activating a particular vision. Exactly how is secondary.
In service of this belief, I’m always reluctant to regard myself as a designer so much as a creative.
So I’ve arranged this site in much the same fashion: a little bit about what it is I do, supported by far more about how I do it.
At the end of the day I simply find the story and problem-solving far more interesting. As I hope you will too.
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